45% of visitor spending in Fairbanks, AK happens during September to April and that number is rising! This is despite the fact that there are more than TWICE as many visitors to Fairbanks in the summer. Winter tourists stay longer and do more in the winter. Developing the aurora and winter tourism seasons has strengthened the local Fairbanks region travel industry providing more year-round jobs and economic impact. As the Fairbanks tourism industry becomes more robust, the quality of life of Fairbanks improves.
Deb Hickok, Executive Director of Explore Fairbanks, has been been pivotal in growing winter tourism in Fairbanks. Learn about how she moved the ball forward and what other communities can learn from her.
Watch the presentation here
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